Senior Product UX/UI Designer

I'm Ivan, a designer with 6+ years across B2B SaaS, dashboards, CRM and admin tools, mobile apps and e-commerce. I turn complex business requirements into simple interfaces, starting from how the business earns and where users drop off, not from the screen.

I back every decision with research and usability testing before anything is built. I work side by side with product owners, engineers and stakeholders, and I check technical limits early so that what I design actually ships.

I build design systems from scratch and hand off with specs, prototypes and QA sessions. I use AI daily (ChatGPT, Claude and Claude Code, Midjourney, v0) to speed up research and concepting, and my HTML, CSS and JavaScript background keeps design and development aligned.

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Case Studies

Three case studies where research, design and testing moved real business metrics.

Project Street Digital AI (B2B SaaS)
Analytics multifamily AdTech platform
#B2B SaaS
#Multifamily
#Analytics
#Design System
#Dashboards
Key results
74% fewer support requests in 3 months
Helped win 2 enterprise clients
Redesigned the visual language of the platform
Street Digital AI is an analytics platform for multifamily housing marketing teams. With a major industry conference 8 weeks away, I redesigned its brand personalization flow, modernized the visual language and started a design system. Support requests fell 74% within three months.
View Case Study — Street Digital AI (B2B SaaS)
Project AuctionAutoPlace (Mobile App)
Real-time Mobile auto auctions app
#Mobile App
#B2B Marketplace
#iOS & Android
#Automotive
Key results
Onboarding drop-off cut from 80% to 68%
92% of bidding volume moved to mobile
35% less support team overhead
AuctionAutoPlace brings hundreds of European car auctions into one B2B marketplace. I joined after development had started, ran the research from scratch and replaced a hard €800 deposit wall with a soft paywall. Then I designed the native iOS and Android app, with a live total-cost calculator, in 16 weeks.
View Case Study — AuctionAutoPlace (Mobile App)
Project Pola Club (E-commerce)
E-commerce UX audit
#E-commerce
#UX Research
#Usability Testing
#Prototyping
Key results
Contributed to +16% revenue growth
Cart abandonment reduced by 9%
Checkout abandonment reduced by 7%
Pola Club is an online store for instant cameras, film and accessories. In a one-month sprint I ran interviews, competitor analysis and a survey, then redesigned discovery, product pages and checkout. Moderated usability tests with 10 participants validated the new flows.
View Case Study — Pola Club (E-commerce)

Senior Product UX/UI Designer

Key results

Key results

Key results